The Earthie Code
Earthie revolves around core values of sustainability, fair trade, good design and positive vibes.
The fashion industry can have a fairly detrimental effect on people and the environment. Workers in third world countries are being extorted and paid below decent living wages. Synthetic materials, chemicals and pesticides used in the growing and manufacturing processes are harmful to the workers and the environment. There’s an ever-growing trend of ‘fast fashion’ where cheap, synthetic, poor quality garments are being snapped up by consumers trying to keep up with trends that are changing faster than the seasons, only to live a short life before often ending up in landfill.
The goal is for Earthie to go against all this – to rather be part of a growing movement towards sustainable and conscious fashion.
We need to be making more mindful decisions about the processes and resources involved in making clothes, and we need to place value in fair treatment of people, animals and the planet.
"From sourcing organic cotton garments that are certified by the Fair Wear Foundation to be ethically made, to using 100% post-consumer recycled cardboard for the swing tags, to using eco-friendly water-based inks when I’m printing, every time I’m making a decision for the business I’m asking, “is this the most environmental and ethical way we can be doing this?”
– Rhiannon Brown, Founder and Designer
Earthie is about creating unique, Earth-inspired designs that are individually screen printed by hand on quality organic cotton garments, which are certified by the Fair Wear Foundation, ensuring they are ethically made.
We want to make a difference with Earthie. We proudly donate $1 from each shirt sold to either Sea Shepherd Australia or the Australian Conservation Foundation. In the future we envision growing Earthie into a position that enables us and the brand to support environmental foundations, promote education around sustainability, take part in or perhaps initiate regeneration projects and projects that bring back biodiversity. We want to connect with people and build a community around Earthie.
The world is in a very precarious state at the moment and a lot of work needs to be done to create awareness around the consequences of our actions, and we need to work together to nurture the environment back to health.
We want to share our art and creations with the world, and we want to work towards creating a positive community around Earthie. It is our hope to connect with anyone who has a passion for and connection with the natural world, as well as art and design.
Our future is not limited to shirts, with plans to expand into many different areas of creation and handcrafted goods, provided it all revolves around the core values of the brand.